Justin Silverman co-founded JustBrand Limited in 2008 with his cousin Brandon. JustBrand is the parent company of TheWarmingStore.com and MyCoolingStore.com, which specialize in battery heated clothing and personal cooling products. It started with "two cousins who did not like the cold."
The business is family-operated. His brother Zach (class of 2002) also works in it. Justin earned a bachelor's degree in Business Management & Marketing from the University of Iowa in 2004.